Finding alternatives to
Merkur 24H Automatic Watch
30 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
48mm
Movement
Automatic
MSRP
$143
The short answer
The closest alternative to the Merkur 24H Automatic Watch is the Swatch Big Bold Jelly ($125) — visually similar and Same size. From the independents, the Merkur Pilot 24H Automatic Watch is the standout microbrand take — shared caliber (ST16) and Same family (24H). Stepping up, the Orient RA-AS0103A30B ($425) is where the same idea goes with a bigger budget.
ColourwayPick a colourway to match a specific dial
30 matches
Microbrand picks· 12
Independent makers covering the same brief — usually with something the mainstream brands don't.
Mainstream picks· 6
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.
