
39 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Merkur Universal Time Watch is the Orient AA02 Diver Watch ($285) — pro diver and Automatic. If price is the constraint, the Timex Expedition Scout 40mm Fabric Strap Watch - TW4B32900 at $50 (vs $149 for the Universal Time Watch) covers most of the same brief. From the independents, the Sheffield 1A SCR II Blue is the standout microbrand take — shared caliber (Seiko NH35) and Pro diver.
Independent makers covering the same brief, usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.