
39 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Milifortic MF Colored Mixed Numeral Dial 38mm VD78 Quartz Summer Style Watches S117 is the Timex Q Timex 1975 Enigma ($219) — looks nearly identical and Quartz. If price is the constraint, the Casio MQ-24 at $30 (vs $115 for the MF Colored Mixed Numeral Dial 38mm VD78 Quartz Summer Style Watches S117) covers most of the same brief. From the independents, the Milifortic MF Slim Small Second Understated Quartz Elegant Style Watches S116 is the standout microbrand take — shared caliber (Seiko VD78) and Same family (MF). Stepping up, the Fears Redcliff (Edwin Edition) ($511) is where the same idea goes with a bigger budget.
Independent makers covering the same brief, usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.