Finding alternatives to

57 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
39mm
Movement
Automatic
MSRP
$2,400
The short answer

The closest alternative to the is the Marathon Steel Navigator SSNAV Auto ($1,300) — looks nearly identical and Automatic. If price is the constraint, the Hamilton Jazzmaster Viewmatic Auto at $995 (vs $2,400 for the ) covers most of the same brief. From the independents, the Orologi Calamai G50 Freccia is the standout microbrand take — looks nearly identical and Automatic. Stepping up, the Hublot Spirit of Big Bang ($30,000) is where the same idea goes with a bigger budget.

57 matches
Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

Orologi Calamai
G50 Freccia
40mm · Automatic$3,190
Looks nearly identical · Automatic
S.U.F Helsinki
180
38.7mm · Automatic$2,552
Looks nearly identical · Automatic
S.U.F Helsinki
Kaaos
38.7mm · Automatic$4,391
Looks nearly identical · Automatic
Jack Mason
Palmera Skin Diver
39mm · Automatic$1,049
Looks nearly identical · Automatic
39mm · Automatic$2,750
Looks nearly identical · Automatic
Phoibos
Storm Corsair
40mm · Automatic$480
Looks nearly identical · Automatic
Wolbrook
JetFlyer Automatic Chronograph
38mm · Automatic$845
Looks nearly identical · Automatic
Beaufort
Fiordland
39mm · Automatic$589
Looks nearly identical · Automatic
Orologi Calamai
MC72
39mm · Automatic$2,296
Looks nearly identical · Automatic
S.U.F Helsinki
180N
38.7mm · Automatic$2,900
Looks nearly identical · Automatic
Filippo Loreti Watches
Aquadiver Falcon Eye
40mm · Automatic$450
Looks nearly identical · Automatic
Orologi Calamai
G50 Freccia Blu Soleil
40mm · Automatic$3,190
Visually similar · Automatic
Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Marathon
Steel Navigator SSNAV Auto
41mm · Automatic$1,300
Looks nearly identical · Automatic
Marathon
Steel Navigator SSNAV-D Auto
41mm · Automatic$1,400
Looks nearly identical · Automatic
Arethusa Watch Co
World Diver
40mm · Automatic
Looks nearly identical · Automatic
Hamilton
Khaki Aviation Converter Auto
42mm · Automatic$1,345
Looks nearly identical · Automatic
Hamilton
Khaki Field Auto Chrono
42mm · Automatic$2,175
Looks nearly identical · Automatic
Longines
CONQUEST HERITAGE CENTRAL POWER RESERVE
38mm · Automatic$4,300
Visually similar · Automatic
Bremont
The Meta Kronos
40mm · Automatic$3,145
Visually similar · Automatic
Seiko
Prospex Marinemaster Marinemaster 1965 Heritage Diver's Watch
39.5mm · Automatic$2,800
Visually similar · Automatic
Airain Watches
Sous-Marine
37.5mm · Automatic$2,050
Visually similar · Automatic
Hamilton
American Classic Intra-Matic Auto Chrono
40mm · Automatic$2,645
Visually similar · Automatic
Massena LAB
Dato-Racer
40mm · Automatic$1,595
Visually similar · Automatic
Longines
MASTER COLLECTION CHRONO MOONPHASE
40mm · Automatic$4,150
Visually similar · Automatic
Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Hamilton
Jazzmaster Viewmatic Auto
40mm · Automatic$995
Looks nearly identical · Automatic
Hamilton
Khaki Field Auto
38mm · Automatic$845
Looks nearly identical · Automatic
Hamilton
Khaki Field King Auto
40mm · Automatic$845
Looks nearly identical · Automatic
Tissot
PR516
38mm · Automatic$825
Visually similar · Automatic
Aigi Watches
RAAF
40mm · Automatic$1,032
Visually similar · Automatic
Alexander James Watches
A3 Omen II
38mm · Automatic$650
Visually similar · Automatic
Tissot
Seastar 1000
40mm · Automatic$875
Looks nearly identical · Automatic
Seiko
Alpinist
39.5mm · Automatic$750
Visually similar · Automatic
Aigi Watches
The Banzai Watch
40mm · Automatic$1,098
Visually similar · Automatic
Citizen
Series 8 831
40mm · Automatic$1,095
Visually similar · Automatic
Tissot
Le Locle Open Heart
39.3mm · Automatic$995
Visually similar · Automatic
Aigi Watches
GRUVEBUS
40mm · Automatic$1,095
Visually similar · Automatic
Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Hublot
Spirit of Big Bang
42mm · Automatic$30,000
Looks nearly identical · Automatic
Bremont
Supernova
41mm · Automatic$8,250
Looks nearly identical · Automatic
Hublot
Spirit of Big Bang Titanium Diamonds 39mm
39mm · Automatic$20,400
Visually similar · Automatic
Grand Seiko
SLGH017
40mm · Automatic$10,500
Visually similar · Automatic
Bremont
Longitude Limited Edition
40mm · Automatic$18,100
Visually similar · Automatic
Grand Seiko
SLGW007
38.6mm · Manual$10,000
Visually similar · Same size
Bremont
Fury
40mm · Automatic$7,250
Visually similar · Automatic
Grand Seiko
SBGM245
40.5mm · Automatic$6,100
Visually similar · Automatic
Hublot
Classic Fusion Aerofusion Moonphase
42mm · Automatic$18,800
Looks nearly identical · Automatic
Longines
LONGINES SPIRIT ZULU TIME TITANIUM
39mm · Automatic$4,850
Visually similar · Automatic
Longines
SPIRIT PILOT FLYBACK
39.5mm · Manual$5,550
Looks nearly identical · Same size
Tudor
Pelagos 39
40mm · Automatic$5,625
Visually similar · Automatic
Looks like this· 9

Visually-adjacent picks pulled by the image-similarity engine. Quality varies — sometimes a true twin, sometimes just a rhyme.

Pagani Design
PD-1662 GMT Black Green
40mm · Automatic$120
Same family (GMT) · Visually similar
Pagani Design
PD-1758 GMT
40mm · Automatic$142
Same family (GMT) · Visually similar
Pagani Design
PD-1662 GMT NH34
40mm · Automatic$307
Same family (GMT) · Automatic
Sugess
Automatic Chronograph S418-2
40mm · Automatic Chronograph$449
Looks nearly identical · Same size
Seestern
S443 Column Wheel Chronograph
40mm · Manual$10
Looks nearly identical · Same size
Sugess
Ocean Star S450 YM
40mm · Automatic$449
Looks nearly identical · Automatic
Sugess
Seestern S434 Pro Diver
40mm · Automatic$249
Looks nearly identical · Automatic
Seestern
S450 Ocean Star
40mm · Automatic$299
Automatic · Same size
Seestern
S456 GMT
41mm · Automatic GMT$299
Similar size · Sapphire