Rolex Datejust
Finding alternatives to

Rolex Datejust

Ref. 278274

60 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
31mm
Movement
Automatic
Category
Dress
MSRP
$9,350
ComplicationsDate
The short answer

The closest alternative to the Rolex Datejust is the Rolex Oyster Perpetual ($6,200) — looks nearly identical and Automatic. If price is the constraint, the Tudor Royal at $4,100 (vs $9,350 for the Datejust) covers most of the same brief. From the independents, the is the standout microbrand take — looks nearly identical and Automatic. Stepping up, the Tudor Black Bay 58 18K ($22,550) is where the same idea goes with a bigger budget.

60 matches
Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

41.5mm · Automatic$3,790
Looks nearly identical · Automatic
Phoibos
Eagle Ray Date
40mm · Automatic$480
Looks nearly identical · Automatic
Venezianico
Nereide Malachite
42mm · Automatic$1,495
Looks nearly identical · Automatic
Duxot
Henri Diver Automatic
41mm · Automatic$169
Looks nearly identical · Automatic
Manufaktur Waldhoff
Atlas GMT
41mm · Automatic$548
Looks nearly identical · Automatic
Phoibos
Kraken
40mm · Automatic$499
Looks nearly identical · Automatic
Phoibos
Eagle Ray No Date
40mm · Automatic$480
Looks nearly identical · Automatic
Nodus
Contrail GMT
40.5mm · Automatic$900
Looks nearly identical · Automatic
Venezianico
Nereide Tungsteno 39
39mm · Automatic$895
Looks nearly identical · Automatic
Venezianico
Nereide Tungsteno 42
42mm · Automatic$975
Looks nearly identical · Automatic
UBIQ
Dual
39mm · Automatic$704
Looks nearly identical · Automatic
Duckworth Prestex
Belmont 300 Automatic
42mm · Automatic$750
Looks nearly identical · Automatic
Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Rolex
Oyster Perpetual
31mm · Automatic$6,200
Looks nearly identical · Automatic
Rolex
Oyster Perpetual 31mm — smooth domed bezel (steel & two-tone)
31mm · Automatic$6,300
Looks nearly identical · Automatic
Tudor
Black Bay One 31 S&G
31mm · Automatic$6,850
Common cross-shop · Automatic
Hublot
Big Bang One Click
33mm · Automatic$15,500
Looks nearly identical · Automatic
Breitling
Superocean Heritage B20 Automatic
42mm · Automatic$5,800
Common cross-shop · Looks nearly identical
Omega
Seamaster Aqua Terra Shades Co Axial Master Chronometer
34mm · Automatic$7,400
Common cross-shop · Visually similar
TAG Heuer
Aquaracer Professional 200 Date
30mm · Automatic$5,300
Common cross-shop · Shared: Date
Breitling
Superocean Heritage B31 Automatic
42mm · Automatic$6,500
Common cross-shop · Looks nearly identical
Omega
Constellation Co Axial Master Chronometer Small Seconds 34mm
34mm · Automatic$8,000
Common cross-shop · Automatic
Breitling
Superocean Heritage B01 Chronograph 44 Limited Edition
44mm · Automatic$9,050
Common cross-shop · Looks nearly identical
Rolex
Yacht-Master
37mm · Automatic$17,750
Shared caliber (2236) · Shared: Date
Tudor
Black Bay
41mm · Automatic
Common cross-shop · Looks nearly identical
Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Tudor
Royal
30mm · Automatic$4,100
Common cross-shop · Visually similar
Tudor
Black Bay One 31
31mm · Automatic$4,600
Common cross-shop · Automatic
Longines
FLAGSHIP CLASSIC
30mm · Automatic$2,700
Visually similar · Automatic
TAG Heuer
Formula 1
44mm · Automatic$4,550
Common cross-shop · Visually similar
Norqain
Adventure 40mm
40mm · Automatic$4,283
Looks nearly identical · Automatic
Seiko
Prospex Sea 1968 Heritage Diver's GMT
42mm · Automatic$1,500
Looks nearly identical · Automatic
Tissot
Ballade
30mm · Automatic$1,100
Automatic · Same size
TAG Heuer
Tag Heuer Carrera
41mm · Automatic$3,700
Common cross-shop · Visually similar
Audaz
ADZ-3050
42mm · Automatic$550
Looks nearly identical · Automatic
Bremont
Supermarine 300M
40mm · Automatic$3,550
Looks nearly identical · Automatic
Longines
CONQUEST
30mm · Automatic$2,850
Automatic · Same size
Longines
HYDROCONQUEST
41mm · Automatic$2,000
Looks nearly identical · Automatic
Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Tudor
Black Bay 58 18K
39mm · Automatic$22,550
Common cross-shop · Looks nearly identical
IWC Schaffhausen
Iw338902 Ingenieur Automatic
42mm · Automatic$23,800
Looks nearly identical · Automatic
Jaeger-LeCoultre
Polaris Mariner Memovox Stainless Steel
42mm · Automatic$23,400
Visually similar · Shared: Date
Bell & Ross
BR-05 Diamond
40mm · Automatic$24,829
Visually similar · Shared: Date
Breitling
Top Time B21
42mm · Automatic$51,500
Common cross-shop · Visually similar
Linde Werdelin
Oktopus III Bronze
45mm · Automatic$20,953
Visually similar · Automatic
Hublot
Big Bang One Click Sapphire Diamonds Black Dial 39mm
39mm · Automatic$73,000
Visually similar · Automatic
Hublot
Big Bang One Click Sapphire Rainbow 39mm
39mm · Automatic$91,000
Visually similar · Automatic
Jaeger-LeCoultre
Rendez Vous Moon Stainless Steel
34mm · Automatic$22,100
Automatic · Sapphire
Vacheron Constantin
Overseas Dual Time Cardinal Points East 41mm Titanium Watch
41mm · Automatic$41,000
Shared: Date · Automatic
IWC Schaffhausen
Iw503101 Big Pilots Watch Perpetual Calendar Top Gun Woodland
46.5mm · Automatic$57,500
Looks nearly identical · Automatic
Hublot
Spirit of Big Bang Titanium Diamonds 39mm
39mm · Automatic$20,400
Visually similar · Automatic
Looks like this· 12

Visually-adjacent picks pulled by the image-similarity engine. Quality varies — sometimes a true twin, sometimes just a rhyme.

Audaz
Reef Diver
45mm · Automatic$420
Looks nearly identical · Automatic
Aigi Watches
NORTHERN LIGHTS AUTOMATIC
43mm · Automatic$443
Looks nearly identical · Automatic
Seestern
S456 GMT
41mm · Automatic GMT$299
Looks nearly identical · Sapphire
Audaz
ADZ-2070
42mm · Automatic$450
Looks nearly identical · Automatic
Sugess
Seestern 62MAS V3
39mm · Automatic$199
Visually similar · Shared: Date
Pagani Design
PD-YS023
40mm · Automatic$155
Looks nearly identical · Automatic
Sugess
Seestern S430 Titanium Diver
40mm · Automatic$299
Visually similar · Shared: Date
Orient
AC0Q-40 Diver Watch
39.9mm · Automatic$370
Visually similar · Shared: Date
Sugess
Ocean Star S421
40mm · Automatic$449
Visually similar · Shared: Date
Pagani Design
PD-1661
40mm · Automatic$120
Looks nearly identical · Automatic
Audaz
Audaz Sea Ranger ADZ-2050
42mm · Automatic$375
Looks nearly identical · Automatic
Orient
RA-AC0K Diver Watch
43.4mm · Automatic$455
Visually similar · Shared: Date