
Finding alternatives to
KUOE ROYAL SMITH 90-012
Ref. rs90012-a-nv
22 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
37mm
Movement
Automatic
Category
Chronograph
Microbrand picks· 18
Independent makers covering the same brief — usually with something the mainstream brands don't.

Maen
M6.1.1
38mm · Automatic$1,679
Automatic · Same size

Studio Underd0g
Exclusive Access
38.5mm · Automatic$1,750
Automatic · Similar size

Wolbrook
Black Rally Leather Strap 38mm
38mm · Automatic$845
Automatic · Same size

Yema
Standard
40mm · Automatic$1,199
Automatic · Sapphire

Yema
Standard
40mm · Automatic$1,999
Automatic

Straton
Straton Syncro Sports day/date Automatic
40mm · Automatic$499
Automatic · Sapphire

Wolbrook
Camel Rally Leather Strap 40mm
40mm · Automatic$442
Automatic · Sapphire

Yema
2023
39mm · Automatic$2,790
Automatic · Similar size

Zelos
Gulf
40mm · Automatic$1,499
Automatic · Sapphire

Fortis
White Dust
41mm · Automatic$5,450
Automatic · Sapphire

Furlan Marri
Flyback
38mm · Manual$3,107
Same size · Sapphire

Furlan Marri
Mechaquartz
38mm · Hybrid$661
Same size · Sapphire

Praesidus
Two-Piece NATO
38mm · Mechanical$280
Same size · Sapphire

Studio Underd0g
Standard
39.5mm · Automatic$1,750
Automatic · Sapphire

Studio Underd0g
Standard
39.5mm · Automatic$840
Automatic · Sapphire

Studio Underd0g
Standard
39.5mm · Automatic$1,750
Automatic · Sapphire

William Wood
Fuel
41mm · Automatic$2,525
Automatic · Sapphire

William Wood
Vintage
41mm · Automatic$2,995
Automatic · Sapphire
Direct homages· 4
Watches that wear the same design language — close enough that a stranger might confuse them across the room.



