
36 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the San Martin NH35 Retro Military Pilot is the Swatch Body Soul Leather ($200) — looks nearly identical and Automatic. From the independents, the Praesidus 38mm Automatic is the standout microbrand take — common cross-shop and Shared caliber (Seiko NH35). Stepping up, the Hamilton Khaki Aviation Pilot Pioneer ($1,095) is where the same idea goes with a bigger budget.
Independent makers covering the same brief, usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.