
36 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the San Martin New 40mm Men's Diving Watch SN0009D is the Invicta Pro Diver 36972 — shared caliber (Seiko NH35) and Pro diver. From the independents, the Spinnaker Tesei Forged Carbon is the standout microbrand take — common cross-shop and Shared caliber (Seiko NH35). Stepping up, the Seiko Prospex 1968 Mechanical Divers Modern Design ($570) is where the same idea goes with a bigger budget.
Independent makers covering the same brief, usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.