Finding alternatives to
Alternatives to the Santura Novus
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
38mm
Movement
Automatic
MSRP
$347
The short answer
The closest alternative to the Santura Novus is the Bulova Black Dial Leather Strap Hudson 96B441 ($625) — looks nearly identical and Automatic. If price is the constraint, the Seiko Conceptual SNK807K2 at $115 (vs $347 for the Novus) covers most of the same brief. From the independents, the Santura Novus is the standout microbrand take — shared caliber (Miyota 9039) and Same family (Novus). Stepping up, the IWC Schaffhausen Iw3565 Portofino Automatic ($5,200) is where the same idea goes with a bigger budget.
ColourwayPick a colorway to match a specific dial
48 matches
Microbrand picks· 12
Independent makers covering the same brief, usually with something the mainstream brands don't.
Mainstream picks· 12
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 12
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.
