
Finding alternatives to
Sartory Billard SB04
115 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
40mm
Movement
Automatic
Category
Dress
MSRP
$2,900
Microbrand picks· 76
Independent makers covering the same brief — usually with something the mainstream brands don't.

Mr Jones Watches
Standard
40mm · Automatic$775
Automatic · Same size

Oblvlo
AM-FG
41mm · Automatic$194
Automatic · Same size

Oblvlo
FM DSL Automatic
40mm · Automatic$229
Automatic · Same size

Oblvlo
FM SL Day-Date Square
39mm · Automatic$158
Automatic · Same size

Zelos
Carbon
40mm · Automatic$449
Automatic · Same size

Fears
Filton Raven Black
40mm · Automatic$3,545
Automatic · Same size

Islander
Islander Brookville Calligraphy Edition Watch with Blue Parchment Dial #ISL-320
38mm · Automatic$499
Automatic · Similar size

Monta
Black
40mm · Automatic$1,595
Automatic · Same size

Oblvlo
AM-PW Automatic
42mm · Automatic$216
Automatic · Similar size

Sternglas
Asthet Edition Lumare
40mm · Automatic$593
Automatic · Same size

Sternglas
Berlin Automatik
38mm · Automatic$485
Automatic · Similar size

Sternglas
Kanton
39mm · Automatic$971
Automatic · Same size

Sternglas
Naos Automatik
38mm · Automatic$463
Automatic · Similar size

Yema
Black
39mm · Automatic$1,913
Automatic · Same size

Yema
Black
39mm · Automatic$2,249
Automatic · Same size

Formex
Essence FortyOne
41mm · Automatic$1,890
Automatic · Same size

Atelier Wen
Regular
39mm · Automatic$5,450
Automatic · Same size

Atelier Wen
Hao Purple
39mm · Automatic$6,100
Automatic · Same size

Atelier Wen
Regular
39mm · Automatic$705
Automatic · Same size

Fears
Standard
40.5mm · Automatic$4,180
Automatic · Same size

Formex
Essence ThirtyNine
39mm · Automatic$2,390
Automatic · Same size

Galo
Copper
38.5mm · Automatic$282
Automatic · Similar size

Galo
Enamel
38.5mm · Automatic$282
Automatic · Similar size

Horage
Solar Wind 42
42mm · Automatic$7,280
Automatic · Similar size

Maen
M3.1.1
40mm · Automatic$799
Automatic · Same size

Maen
MSD.01
40mm · Automatic$1,249
Automatic · Same size

Marloe Watch Company
Glenbeg White
41.2mm · Automatic$443
Automatic · Similar size

Mr Jones Watches
Standard
40mm · Automatic$195
Automatic · Same size

Mr Jones Watches
40mm
40mm · Automatic$750
Automatic · Same size

Mr Jones Watches
37mm
40mm · Automatic$225
Automatic · Same size

Nodus
Duality II
40mm · Automatic$875
Automatic · Same size

Nodus
Duality II - Night Shade LE
40mm · Automatic$925
Automatic · Same size

Nodus
Obscura II
38mm · Automatic$650
Automatic · Similar size

Nodus
Obscura II - DLC
38mm · Automatic$725
Automatic · Similar size

Venezianico
Arsenale Ultrablack
40mm · Automatic$885
Automatic · Same size

Zelos
Meteorite
39mm · Automatic$949
Automatic · Same size

Fears
China Blue
40.5mm · Automatic$4,498
Automatic · Same size

Furlan Marri
Cornes De Vache
37.5mm · Automatic$1,412
Automatic · Sapphire

Furlan Marri
Outback Elegy
37.5mm · Automatic$1,695
Automatic · Sapphire

Halios
5N Gold
38mm · Automatic$995
Automatic · Similar size

Henry Archer
Nero 40mm
40mm · Automatic$2,799
Automatic · Same size

Henry Archer
Moon Grey BoR 40mm
40mm · Automatic$5,699
Automatic · Same size

Praesidus
Blue
38mm · Automatic$580
Automatic · Similar size

Vario
Sunburst Purple Fumé
39mm · Automatic$648
Automatic · Same size

William Wood
Standard
41mm · Automatic$820
Automatic · Same size

Borealis Watch Co.
Lusitano
39mm · Automatic$350
Automatic · Same size

Borealis Watch Co.
Porto Covo
40mm · Automatic$415
Automatic · Same size

Horage
Decaflux
40mm · Automatic$3,080
Automatic · Same size

Horage
Revolution 3 MicroReg
41mm · Automatic$5,320
Automatic · Same size

Venezianico
Arsenale Avventurina
40mm · Automatic$885
Automatic · Same size

Venezianico
Arsenale Bizantino
40mm · Automatic$1,050
Automatic · Same size

Venezianico
Arsenale Meteorite
40mm · Automatic$1,400
Automatic · Same size

Atelier Wen
Chinese caligraphy
38.5mm · Automatic$45,900
Automatic · Similar size

Baltic
Hermétique Summer
37mm · Automatic$594
Automatic · Sapphire

Baltic
Hermétique Tourer
37mm · Automatic$594
Automatic · Sapphire

Cincinnati Watch Company
The Captain Richter & Phillips Limited Edition
38mm · Automatic$900
Automatic · Similar size

Islander
Islander Manhasset 36mm Automatic Watch with Ice Blue Dial #ISL-148
36mm · Automatic$385
Automatic · Sapphire

Monta
Anthracite Dégradé
38.5mm · Automatic$1,895
Automatic · Similar size

Monta
Generational Sunburst Blue
38.5mm · Automatic$1,895
Automatic · Similar size

Horage
Autark K2 Small Seconds
39.5mm · Automatic$5,590
Automatic · Same size

Islander
Islander Northport 37mm Automatic Watch with Purple Ripple Dial #ISL-291
37mm · Automatic$499
Automatic · Sapphire

Marloe Watch Company
Daytimer
41mm · Manual$888
Same size · Sapphire

Astor + Banks
Silver
40mm · Manual$1,500
Same size · Sapphire

Fears
Standard
40mm · Manual$3,863
Same size · Sapphire

Formex
Essence Fortythree
43mm · Automatic$1,850
Automatic · Sapphire

Geckota
Gold
40mm · Manual$1,299
Same size · Sapphire

Lorier
Standard
39mm · Manual$999
Same size · Sapphire

Marloe Watch Company
Haggis Works - Pinky
38mm · Automatic$570
Automatic · Similar size

Vario
Black
38mm · Manual$888
Similar size · Sapphire

Zelos
Meteorite
39mm · Manual$1,049
Same size · Sapphire

Geckota
Blue
36mm · Automatic$299
Automatic · 90% less

Ikepod
Duopod D002
42mm · Automatic$745
Automatic · Similar size

Ikepod
Duopod D009
42mm · Automatic$745
Automatic · Similar size

Ikepod
Duopod D016
42mm · Automatic$745
Automatic · Similar size

Maen
M2.1.1
37mm · Automatic$799
Automatic · Sapphire

Maen
IFL.01
37mm · Automatic$1,199
Automatic · Sapphire
Steps up from here· 7
Where the same idea goes when budget isn't the constraint.

Grand Seiko
SLGH005
40mm · Automatic$9,800
Automatic · Same size

Bremont
Regular 40mm
40mm · Automatic$7,250
Automatic · Same size

Grand Seiko
SLGH017
40mm · Automatic$10,500
Automatic · Same size

Citizen
The Citizen Caliber 0200
40mm · Automatic$6,995
Automatic · Same size

Citizen
The Citizen Caliber 0210
40mm · Automatic$8,400
Automatic · Same size

Grand Seiko
SBGH263
39.5mm · Automatic$6,200
Automatic · Same size

Grand Seiko
SBGH281
40mm · Automatic$6,300
Automatic · Same size
In the same price band· 18
Comparable watches at roughly the same money. Often the deciding click for a new buyer.

Sartory Billard
SB10
39.5mm · Automatic$3,800
Shared caliber (LJP G100) · Automatic

Seiko
Presage Classic Series “Craftsmanship” Arita Porcelain Dial
40.6mm · Automatic$1,900
Automatic · Same size

Seiko
Presage Classic Series “Craftsmanship” Unglazed Arita Porcelain Dial Limited Edition
40.6mm · Automatic$1,850
Automatic · Same size

Seiko
Presage Classic Series “Craftsmanship” Urushi Lacquer Dial
40.2mm · Automatic$1,750
Automatic · Same size

Seiko
Presage Classic Series “Craftsmanship” Urushi Lacquer Dial
40.2mm · Automatic$1,650
Automatic · Same size

Grand Seiko
SBGR321
40mm · Automatic$5,200
Automatic · Same size

Tissot
Gentleman Gold bezel
40mm · Automatic$2,450
Automatic · Same size

Citizen
Series 8 870
40.8mm · Automatic$1,595
Automatic · Same size

Grand Seiko
SBGM221
39.5mm · Automatic$5,400
Automatic · Same size

Grand Seiko
SBGR261
39.5mm · Automatic$4,900
Automatic · Same size

Hamilton
American Classic Pan Europ Resident Evil Requiem Limited Edition
42mm · Automatic$1,475
Automatic · Similar size

Hamilton
Ventura Elvis80 Auto
42mm · Automatic$1,725
Automatic · Similar size

Sartory Billard
SB04-E
39.5mm · Automatic$3,100
Automatic · Same size

Grand Seiko
SBGA469
41mm · Spring Drive$5,600
Same size · Sapphire

Tissot
Le Locle Gold
39.3mm · Automatic$2,225
Automatic · Same size

Tissot
Telemeter 1938
42mm · Automatic$2,400
Automatic · Similar size

Tissot
PRX
42mm · Automatic$2,150
Automatic · Similar size

Citizen
Eco-Drive One
38.6mm · Automatic$4,995
Automatic · Similar size
Cheaper alternatives· 14
If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Hamilton
American Classic Intra-Matic Auto
40mm · Automatic$1,275
Automatic · Same size

Hamilton
Jazzmaster Day Date Auto
40mm · Automatic$1,045
Automatic · Same size

Hamilton
Jazzmaster Viewmatic Auto
40mm · Automatic$995
Automatic · Same size

Seiko
Presage Classic Series “Craftsmanship” Enamel Dial
40.2mm · Automatic$1,400
Automatic · Same size

Seiko
Presage Green Enamel Limited Edition
40.5mm · Automatic$1,400
Automatic · Same size

Tissot
Heritage 1938
39mm · Automatic$925
Automatic · Same size

Seiko
Presage Sharp Edged Series
40.2mm · Automatic$1,100
Automatic · Same size

Seiko
Presage Sharp Edged Series Sharp Edged Series Kabuki-inspired Limited Edition
39.3mm · Automatic$1,050
Automatic · Same size

Tissot
Ballade
39mm · Automatic$1,100
Automatic · Same size

Hamilton
Jazzmaster Performer Automatic
38mm · Automatic$1,245
Automatic · Similar size

Tissot
Classic Dream
40mm · Automatic$550
Automatic · Same size

Tissot
Gentleman
40mm · Automatic$950
Automatic · Same size

Citizen
Zenshin 60 Mechanical
40.5mm · Automatic$581
Automatic · Same size

Citizen
Zenshin Mechanical
40.5mm · Automatic$488
Automatic · Same size