Finding alternatives to
Alternatives to the Swatch Ultra
Ref. GE714
39 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
34mm
Movement
Quartz
MSRP
$85
The short answer
The closest alternative to the Swatch Ultra is the Swatch Winepay ($90) — looks nearly identical and Gradient dial. If price is the constraint, the Casio MQ-24 at $30 (vs $85 for the Ultra) covers most of the same brief. From the independents, the Boderry CLASSIC 32MM - Swiss Quartz Movement Watch is the standout microbrand take — looks nearly identical and Quartz. Stepping up, the Tissot PR 100 Jungfraubahn ($395) is where the same idea goes with a bigger budget.
ColourwayPick a colorway to match a specific dial
39 matches
Microbrand picks· 12
Independent makers covering the same brief, usually with something the mainstream brands don't.
Mainstream picks· 12
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 3
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.
