Aigi Watches Blizzard 40mmvsSwatch Something New
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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.
Blizzard 40mm
Something New
Diameter
40mm
25mm
Lug-to-Lug
n/a
31.4mm
Thickness
7.2mm
7mm
lowest
Water Resistance
50m
highest
30m
MSRP
$179
$65
lowest
Movement
Quartz
Quartz
Case
7 specsCrystal & Dial
2 specsMovement
2 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
Owners praise the Aigi Watches BLIZZARD 40MM's visually appealing dial texture, with light catching the triangular indices to give it character, drawing favorable comparisons to Grand Seiko dials. Some owners find the 40mm case, 49mm lug-to-lug, and 22mm lugs to be chunky. Concerns exist regarding the micro-brand's longevity as a Kickstarter project, with suggestions to consider more established brands for reliability. Overall, owners rate the Aigi Watches BLIZZARD 40MM positively for its dial aesthetics, though some express reservations about its case dimensions and brand establishment.
The Swatch Something New is viewed as a fun fashion watch with a simple quartz movement, plastic case, and 30m water resistance, suitable for matching an outfit or as a travel novelty. One owner advises avoiding Swatch due to perceived iffy quality control, though acknowledges the brand's history and increased durability over time. Overall, owners view the Swatch Something New as a novelty fashion item rather than a serious timepiece.
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