Aigi Watches Midnight SunvsSwatch Something New
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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.
Midnight Sun
Something New
Diameter
28mm
25mm
Lug-to-Lug
n/a
31.4mm
Thickness
6.4mm
lowest
7mm
Water Resistance
50m
highest
30m
MSRP
$186
$65
lowest
Movement
Quartz
Quartz
Case
7 specsCrystal & Dial
2 specsMovement
2 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
The Aigi Watches Midnight Sun is praised by some for its dial's triangular texture, which catches light beautifully and offers more character than photos suggest, reminiscent of Grand Seiko dials. However, owners are split on its dimensions, with some criticizing a 43mm diameter and 49mm lug-to-lug as chunky, while others find the specs and looks fair for the $199 Kickstarter price, especially for a first automatic watch. One owner reported receiving the watch with a Miyota 9015 movement upgrade. On balance, owners rate the Aigi Watches Midnight Sun positively for its attractive dial at the price, provided the financial outlay is not significant.
The Swatch Something New is viewed as a fun fashion watch with a simple quartz movement, plastic case, and 30m water resistance, suitable for matching an outfit or as a travel novelty. One owner advises avoiding Swatch due to perceived iffy quality control, though acknowledges the brand's history and increased durability over time. Overall, owners view the Swatch Something New as a novelty fashion item rather than a serious timepiece.
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