Massena LAB Archetype 1.0vsFurlan Marri Flyback
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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.

Archetype 1.0

Flyback
Diameter
42mm
38mm
Thickness
14mm
13.2mm
lowest
Water Resistance
100m
highest
50m
Power Reserve
58h
63h
highest
MSRP
$4,250
$3,107
lowest
Movement
Sellita SW510
Sellita AMT5100M
Case
5 specsCrystal & Dial
2 specsMovement
3 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
The Massena LAB Archetype 1.1 is described as having a visually appealing dial with blue and gold accents, though some owners find it too busy with multiple dial rings. The Sellita SW510 BH M Elaboré movement is recognized as solid. Owners question the $5,000 price tag for a microbrand using a serial movement. Overall, owners are split on the Massena LAB Archetype 1.1, with some finding its dial too cluttered and its price point questionable for a microbrand.
Owners and reviewers widely praise the Furlan Marri Flyback for its stunning, vintage-inspired sector dials and luxurious case finishing, with many highlighting its classical 38mm size and comfortable wearability due to its cowhorn lugs and short lug-to-lug distance. The Sellita AMT5100 manual-wind movement with flyback function is noted as a key feature, contributing to its value proposition. Some reviewers find the pushers to be on the small side, and one review mentions the case thickness exceeding 13mm, leading to a bulky feel despite mitigating factors. On balance, owners and reviewers rate the Furlan Marri Flyback highly for its exceptional vintage design and finishing at its price point.
The Furlan Marri Flyback features a custom Swiss-made movement with a column wheel and flyback complication. The 18K rose gold plating adds a premium touch. The watch is available in three dial variations.
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