BREMOIR South BeachvsImpossible Watch Company Art Deco
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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.
South Beach
Art Deco
Diameter
29.5mm
33mm
Lug-to-Lug
41.5mm
40mm
lowest
Thickness
8.4mm
lowest
9mm
Water Resistance
50m
n/a
Power Reserve
50h
n/a
MSRP
$1,785
$695
lowest
Movement
La Joux-Perret D100
Seagull ST1701
Case
6 specsCrystal & Dial
1 specsMovement
2 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
The BREMOIR South Beach is a rectangular dress watch with a 41.5mm x 29.5mm stainless steel case featuring polished, corrugated flanks, powered by a manual-wind La Joux-Perret D100 movement. One owner finds the South Beach overpriced, pointing to newsletter discounts and the availability of cheaper microbrand alternatives. The watch is priced at $1,785. Overall, owners and reviewers are split on the value proposition of the BREMOIR South Beach, with some citing its design inspiration as a positive while others question its pricing relative to the market.
Owners widely praise the Impossible Watch Company Art Deco for its cool, handsome, and unique design, capturing the art deco aesthetic with features like "exploding numerals" and a curved case that contours the wrist. Some find the manual-wind Seagull ST1701 movement awkward at the $675 price point, while others note it is a basic movement fitting for the watch's aesthetic. One owner mentions the watch wears "a bit like a modern smart watch." On balance, owners rate the Impossible Watch Company Art Deco highly for its striking design and comfortable wearability.
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