Elliot Brown Canford AutomaticvsPhoibos Apollo

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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.

Canford Automatic

Apollo
Diameter
39mm
39mm
Lug-to-Lug
48mm
46mm
lowest
Thickness
8.5mm
lowest
11mm
Water Resistance
200m
200m
Power Reserve
42h
n/a
MSRP
$663
$460
lowest
Movement
Miyota 9015
Miyota 9015
Case
2 specsCrystal & Dial
3 specsMovement
1 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
Owners widely praise Elliot Brown's customer service and the five-year warranty, with one owner finding the Canford's build quality superior to competitors in its price range. The Elliot Brown CANFORD AUTOMATIC is described as durable for demanding work environments and wears smaller than its 39mm case size. One owner notes the watch lacks a date window due to space constraints, and another found the included strap rubbed their wrist. Overall, owners rate the Elliot Brown CANFORD AUTOMATIC highly for its durability and customer support.
Owners widely praise the Phoibos Apollo for its unique design, outstanding lume, and overall quality, with many appreciating its value. Some owners, however, find the "rocket" hand design hinders quick time-telling and note the bracelet's lack of tapering. One owner also flagged the price as high relative to competitors. Overall, owners rate the Phoibos Apollo highly for its distinctive aesthetics and impressive lume.
The vibrant blue dial is a standout feature. The original spring bars were too close to the titanium case, preventing strap changes, but Phoibos will now include curved spring bars.
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