Hamilton American Classic Boulton Small Second Quartz MvsMarch LA.B AM2 Électrique
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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.

American Classic Boulton Small Second Quartz M

AM2 Électrique
Diameter
24mm
39mm
Thickness
8.6mm
n/a
Water Resistance
50m
100m
highest
MSRP
$795
lowest
$945
Movement
Hamilton 980.163
Quartz (Ronda)
Case
5 specsCrystal & Dial
1 specsMovement
1 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
The Hamilton American Classic Boulton Small Second Quartz M is widely praised for its attractive vintage design and timeless appeal, with owners calling it a stunning and underrated dress watch. Some owners find its gold tone less convincing than solid-gold alternatives, and one owner expressed a preference for the watch to lack a seconds hand or have a central one that does not obscure the VI numeral. The quartz movement is noted for its durability against shocks, smooth winding, hacking seconds, and easy syncing. Overall, owners rate the Hamilton American Classic Boulton Small Second Quartz M highly for its classic Art Deco design and value.
The March LA.B AM2 Électrique is noted for its unique design, with one reviewer highlighting the burgundy dial and Mustang-inspired strap, while another praises the uncommon personality of the titanium model. The watch features a 39mm case with 100m water resistance and a quartz movement. Some reviewers point to a fingerprint-resistant coating on the titanium variant and the striking 3D lume markers on the carbon model. One early piece showed red color wear-off near the lugs. Sizing the titanium bracelet requires special tools due to double-sided screws, and its vintage jewelry clasp is less secure than modern deployants. Overall, reviewers appreciate the March LA.B AM2 Électrique's distinctive aesthetic and comfortable wearability, with the unique dial and case materials being key selling points.
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