Cincinnati Watch Company Mid-Century ModernvsSartory Billard SB05
lug2lug doesn't sell watches. Buy links open the brand's or seller's own site. Some links are affiliate links: lug2lug may earn a commission at no extra cost to you. Disclosures
Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.

Mid-Century Modern

SB05
Diameter
38mm
38.5mm
Lug-to-Lug
46.5mm
45.5mm
lowest
Thickness
10.2mm
8.5mm
lowest
Water Resistance
100m
highest
50m
Power Reserve
45h
90h
highest
MSRP
$1,995
n/a
Movement
Sellita SW210-1
La Joux-Perret 7380
Case
5 specsCrystal & Dial
3 specsMovement
3 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
Owners widely praise the Cincinnati Watch Company Mid-Century Modern's gorgeous dial with art deco detail and its versatility as a strap monster. The watch is generally considered well-made and accurate, with one owner reporting -2 seconds per day and another noting it keeps good time. The 38mm case size is a point of contention, with some finding it too small, and a few owners view the manual-wind Sellita SW210-1 movement as a drawback, with one noting the crown is difficult to wind. Overall, owners rate the Cincinnati Watch Company Mid-Century Modern highly for its attractive dial and strap versatility.
Owners widely praise the Sartory Billard SB05 for its highly customizable design process, allowing for unique dial combinations and intricate finishing details like guilloché and hammered textures. The 38.5mm case is noted as slender and wearable. One reviewer found the hand-wound La Joux-Perret 7380 movement accurate to within +/- 7 seconds per day, with a 90-hour power reserve. Overall, owners and reviewers rate the Sartory Billard SB05 highly for its bespoke customization options and attractive, detailed dial work.
The dial's Maki-e Raden and aventurine combination is a standout feature. The 38.5mm case size and slim profile are noted for comfort.
Similar watches
Matched to the watches above on size, movement, style and price, microbrands first. Open any one to dig in.
Also compared
Comparisons nearby in the catalog: alternatives to the watches above paired against the matchup.








