Tissot Lovely SquarevsLongines PRIMALUNA

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Measurements

Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.

Tissot Lovely Square at true scale

Lovely Square

Longines PRIMALUNA at true scale

PRIMALUNA

Diameter

20mm

30mm

Lug-to-Lug

20mm

lowest

37mm

Thickness

7.1mm

lowest

8mm

Water Resistance

30m

30m

MSRP

$425

lowest

$1,700

Movement

Quartz

L152.3

Case

4 specs
Diameter
20mm
30mm
Thickness
7.1mm
8mm
Lug-to-Lug
20mm
37mm
Lug Width
9mm
7mm

Crystal & Dial

4 specs
AR Coating
n/a
Underside
Dial Color
Silver
Mother of Pearl
Indices
Diamonds
Diamond indexes
Lume
None
Super-LumiNova

Movement

3 specs
Caliber
n/a
L152.3
Beat Rate
0 vph
25,200 vph
Complications
None
Hours, minutes, seconds and date

Pricing

1 specs
MSRP
$425
$1,700
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Reviews

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Tissot Lovely Square

The Tissot Lovely Square is widely regarded as an elegant starter watch, praised for its clean, simple aesthetic and value under $400. Owners describe it as beautiful, feminine, and mature, suitable for everyday and business-casual wear, with one owner wearing it almost daily for over a year. The 60s square face is noted as desirable, though some find it difficult to read. A specific owner reported significant fading of the gold coating to a copper/bronze tone, with unhelpful Tissot service. The metal bracelet can be adjusted by removing links for a snug fit. The attractive blue dial and distinct hands, including a clever T counterbalancing the seconds hand, are also highlighted. Overall, owners rate the Tissot Lovely Square highly for its classic design and value.

Longines PRIMALUNA

The Longines PRIMALUNA is appreciated for its attractive style, with some owners finding the 30mm case size to be understated. Discussions among owners often compare the practicality and lower cost of the quartz movement against the perceived specialness of an automatic. The watch is available with various dial and material choices, and some reviews note a fluid, polished case with a contemporary blend into the bracelet while retaining classic aesthetics. Overall, owners and reviewers find the Longines PRIMALUNA to be a stylish and well-finished watch at its price point.