Tissot Lovely SquarevsLongines PRIMALUNA
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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.

Lovely Square

PRIMALUNA
Diameter
20mm
30mm
Lug-to-Lug
20mm
lowest
37mm
Thickness
7.1mm
lowest
8mm
Water Resistance
30m
30m
MSRP
$425
lowest
$1,700
Movement
Quartz
L152.3
Case
4 specsCrystal & Dial
4 specsMovement
3 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
The Tissot Lovely Square is widely regarded as an elegant starter watch, praised for its clean, simple aesthetic and value under $400. Owners describe it as beautiful, feminine, and mature, suitable for everyday and business-casual wear, with one owner wearing it almost daily for over a year. The 60s square face is noted as desirable, though some find it difficult to read. A specific owner reported significant fading of the gold coating to a copper/bronze tone, with unhelpful Tissot service. The metal bracelet can be adjusted by removing links for a snug fit. The attractive blue dial and distinct hands, including a clever T counterbalancing the seconds hand, are also highlighted. Overall, owners rate the Tissot Lovely Square highly for its classic design and value.
The Longines PRIMALUNA is appreciated for its attractive style, with some owners finding the 30mm case size to be understated. Discussions among owners often compare the practicality and lower cost of the quartz movement against the perceived specialness of an automatic. The watch is available with various dial and material choices, and some reviews note a fluid, polished case with a contemporary blend into the bracelet while retaining classic aesthetics. Overall, owners and reviewers find the Longines PRIMALUNA to be a stylish and well-finished watch at its price point.
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