Swatch Group Reports 8.5% Sales Increase in Half-Year 2026 Report
Swatch Group has reported a significant rebound in sales, with an 8.5% increase at constant exchange rates for the first half of 2026, following two years of decline. This growth was observed across all price segments and regions, with notable acceleration in May and June.
- Sales up 8.5% at constant exchange rates
- Sales for the first 6 months of 2026 reported at CHF 3,121 million
- Watches & Jewellery segment sales up 9.5% at constant exchange rates
The 8.5% sales increase is at constant exchange rates, with current rates showing a 2% increase due to negative currency effects from a strong Swiss franc.
The United States saw a 27% growth, with Spain up 28% and Italy up 12% in Europe. Asia and Oceania also saw increases, with Japan up 20% and South Korea up 12%.
Omega recorded strong retail growth of 20% at constant rates, while Longines, Tissot, and Hamilton also experienced impressive two-digit turnover increases.
The Audemars Piguet X Swatch collaboration is described as a "resounding global success" generating over 25 billion social media views.
The strong sales acceleration in May and June, confirmed in early July, suggests significant growth for the second half of 2026.