
Six Obscure Watch and Car Tie-Ins
This article explores six lesser-known collaborations between watch brands and automotive manufacturers, highlighting collectible pieces that go beyond typical partnerships. It delves into specific examples like the IWC Mark XII x Saab, Seiko 7A28 Honda Racing Team, and Heuer Audi Sport Chronograph, showcasing unique designs and historical significance.
- IWC Mark XII x Saab: awarded with deposit for a limited-edition 900 Mellow Yellow Cabrio
- Seiko 7A28 Honda Racing Team: commemorates Honda's partnership with Ayrton Senna
- Citizen 8110A Walter Wolf Racing: produced to honor Walter Wolf Racing
- Buler Bertone Stratos LED: designed to match the Lancia Stratos Zero
- Heuer Audi Sport Chronograph: commemorates Audi's early Group B victories
- IWC Mark XII x Saab price: $4-6,000
The IWC Mark XII x Saab featured a yellow leather strap and "Saab Automatic" on the dial instead of the usual "Mark XII Automatic."
The Seiko 7A28 Honda Racing Team has subdials with hands styled like driver's gauges and "F-1 Grand Prix" engraved on the lugs.
The Citizen 8110A Walter Wolf Racing has a bold red "W" logo against a black minimalist face and an unusual compass bezel.
The Buler Bertone Stratos LED prototypes featured angular cases, integrated bracelets, and exposed screws, reflecting a mid-1970s aesthetic.
The Heuer Audi Sport Chronograph is based on the Lemania 5100 movement, also used in watches like the Porsche Design Orfina and Sinn chronographs.