Twelve on Time: Maximilian Büsser on His Personal Relationship with Time and Watches
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Twelve on Time: Maximilian Büsser on His Personal Relationship with Time and Watches

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The brief

Monochrome's "Twelve on Time" series features an interview with MB&F founder Maximilian Büsser, exploring his personal views on watchmaking beyond brands and products. Büsser discusses his inspirations, what he values in a watch, and his perspective on modern watchmaking trends and challenges.

Across the sources

Maximilian Büsser identifies the Urwerk UR-103 from 2003 as the watch that changed his perspective, calling it the first three-dimensional kinetic art piece that tells time.

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He values the human qualities of a watch's creator and the shared journey as the most important aspects of a watch.

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Büsser considers the creator's 'very complicated brain' his favorite complication.

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The most overrated trend in modern watchmaking, according to Büsser, is viewing watches as speculative assets.

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A detail that instantly signifies a watch made with care is when 'no detail deters from the rest'.

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He believes the era between 1750 and 1870, when virtually every known complication was created, most fundamentally shaped watchmaking.

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The greatest challenge facing the watch industry today is returning to a healthier 'value for money' ratio.

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Büsser's childhood, despite his attempts to escape it, remains a significant source of inspiration for his watchmaking.

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