Geneva Watch Days 2026: The Biggest One Yet
Geneva Watch Days 2026 is set to be the largest edition to date, featuring 71 independent watchmaking brands. The event will take place from September 2nd to 6th, 2026, utilizing a decentralized format with brands presenting from individual showrooms across Geneva, alongside central hubs like The Pavilion and Blue Box. The event aims to bring watchmaking to the public beyond traditional trade shows.
- September 2nd–6th, 2026
- 71 independent watchmaking maisons
- Open to the public
Geneva Watch Days 2026 will feature 71 participating brands, including established names and independent watchmakers.
The event retains its decentralized format, with brands presenting from individual showrooms across the city.
The Pavilion will serve as a main public gathering point, hosting exhibitions, talks, an auction, and the CaliberShip Challenge.
The CaliberShip Challenge involves participants regulating Sellita movements, with their work assessed by COSC.
The Blue Box offers another central exhibition space for participating maisons and their novelties.
The program includes a symposium, FHH brunch and quiz, a GPHG session, guided experiences, and workshops.
A Kids’ Club will be hosted by the Musée International de l’Horlogerie on Sunday for younger visitors.