Hublot founder Carlo Crocco discusses the genesis of the brand's 'fusion' philosophy, which began with pairing gold with rubber straps in 1980. He reflects on the original design's versatility, attracting royal customers like King Constantine of Greece and King Juan Carlos of Spain, and how Jean-Claude Biver later formalized the fusion concept. The interview also touches on the initial skepticism faced at Basel and the brand's enduring connection to its foundational design.
Crocco's initial ambition was to create an original product while retaining the classical qualities of Swiss watchmaking, introducing a different design touch without abandoning traditional character.
The concept of fusing classical and revolutionary elements originated with Crocco's team, with Jean-Claude Biver later theorizing and formalizing the 'fusion' concept for various materials.
The original Hublot design aimed for comfort, elegance, and practicality, with the black rubber strap offering versatility for doctors, sportsmen, and formal wear.
Early advertising featuring a sailing boat attracted King Constantine of Greece, leading to orders from him and King Juan Carlos of Spain, followed by other royals and industrialists.
The initial reception at Basel was met with silence, but the product's originality eventually garnered attention, leading to success after royal patronage.