Time+Tide World Watch Survey 2026
Time+Tide is launching its 2026 World Watch Survey to gauge how the watch collecting landscape has evolved since 2023, noting a cooling of hype and increased focus on independent brands. The survey aims to understand current collector habits, brand preferences, and future industry trends, with participants entered to win US$2,000 in store credit and a digital copy of their FounderFest magazine.
The survey acknowledges significant industry shifts since 2023, including a cooling of hype, a rise in secondary market prices, and increased attention on independent and microbrands.
Participants are asked about their current collecting habits, including which brands hold their attention, what's on their wishlist, and whether they are questioning the need for more watches.
The survey aims to inform Time+Tide's content strategy, including the stories they tell and the brands and events they feature.
Incentives for participation include a chance to win US$2,000 in store credit at Time+Tide's Watch Discovery Studios and a digital copy of their FounderFest magazine.