The Studio Underd0g D0ghouse is a new facility in Maidenhead, UK, serving as the brand's assembly unit, quality control, and logistics hub. The space offers a unique experience for visitors, including the opportunity to assemble their own watch under the guidance of a watchmaker.
- The D0ghouse offers a watch assembly experience for an additional £100.
- The experience involves final movement assembly, mounting the movement and dial, securing hands, regulating the watch, and fitting the crystal and case back.
- Studio Underd0g sold approximately 14,600 watches last year.
- The brand is preparing to launch the 04Series.
The D0ghouse is described as the new home of the creative British brand, housing its assembly unit, quality control, and logistics hub.
The interior of the D0ghouse features purple paint, custom furniture, and esoteric objects that reflect the brand's creative past.
The watch assembly experience takes about four hours to complete.
Full-time watchmakers at the D0ghouse can complete 10-15 watch assemblies per day.
Studio Underd0g founder Richard Benc shared insights into opening the D0ghouse and recent company developments, including a teaser for the upcoming 04Series.