The 2027 edition of Watches and Wonders in Geneva will feature an expanded roster of 75 brands, including the notable additions of Berneron, Porsche Design, and Singer Reimagined. These brands join other newcomers and established names, reflecting a diverse range of participants in the horological industry. The event will also see an expansion of its 'In The City' evening events.
- Watches and Wonders 2027 will feature 75 brands.
- Berneron, Porsche Design, and Singer Reimagined are among the new brands attending.
- Breitling, Universal Geneve, and Gallet will participate as part of Breitling's House of Brands.
- The event is scheduled for April 5 to April 11, 2027.
- The 'In The City' events will expand to seven evenings.
Berneron, launched in 2022 and led by Sylvain Berneron, has received industry accolades for its limited production, shaped case, and full-gold movement pieces.
Berneron is described as arguably the hottest independent brand currently, with recent discussion surrounding a Mirage sale for over $500,000 against a retail price of around CHF 51,000.
Berneron's Quantième, an annual calendar with a proprietary movement, retailed for CHF 140,000 last year.
Porsche Design has significantly grown in recent years with an aggressive release schedule focused on its Chronograph 1 design.
Porsche Design, a brand with decades of watch industry history, will make its first appearance at Watches and Wonders.
Fortis, a Swiss brand known for tool watches and an enthusiast focus, will also be attending, representing a counterpoint to the luxury-oriented show.