Watches and Wonders 2027 Adds Berneron, Porsche Design, and Singer Reimagined
The 2027 edition of Watches and Wonders in Geneva will feature an expanded roster of brands, including the addition of Berneron, Porsche Design, and Singer Reimagined. This brings the total number of participating brands to 75, reflecting a diverse range of watch industry players.
- Watches and Wonders 2027 will feature ten more brands, bringing the total to 75.
- New brands include Berneron, Porsche Design, and Singer Reimagined.
- The event is scheduled for April 5 to April 11 at Palexpo in Geneva.
Berneron, launched in 2022 and led by Sylvain Berneron, has gained recognition for its limited production, shaped case, and full-gold movement pieces, which have seen significant value appreciation on the secondary market.
Berneron's Quantième, an annual calendar with a proprietary movement, retails for CHF 140,000, and the brand is expected to debut a new model called 'Fiasco' at Watches and Wonders 2027.
Porsche Design, a brand with a long history in watchmaking, will participate in Watches and Wonders for the first time and recently opened a new manufacture facility in Grenchen, Switzerland.
Singer Reimagined, established in 2017 by Singer Vehicle Design, will also attend Watches and Wonders for the first time, following its innovative watch designs.
The 2027 event will feature a new theme and decor inspired by the natural landscape surrounding Geneva, and the 'In The City' events will expand to seven evenings.