Geneva Watch Days 2026 Dates Announced
Geneva Watch Days 2026 is scheduled to take place from September 2-6, marking its seventh edition. The decentralized watch fair will feature presentations and launches from 68 participating brands across various locations in Geneva, with a central hub at the Rotonde du Mont-Blanc.
- Dates: September 2-6, 2026
The event has grown from fewer than 20 brands in 2020 to 68 participants for its seventh edition.
Unlike traditional fairs, Geneva Watch Days is decentralized, with brands showcasing creations at individual showrooms and locations.
The Rotonde du Mont-Blanc will host the event's Main Pavilion for industry discussions and the Blue Box exhibition space for curated watch selections.
Participating brands include major players like Zenith and independents such as Greubel Forsey, Ming, and Laurent Ferrier, alongside founding brands like Breitling, Bulgari, De Bethune, Girard-Perregaux, and MB&F.
A charity auction by Phillips in association with Bacs & Russo will be held on Thursday to benefit scholarships for École d'Horlogerie de Genève.