WindUp Watch Fair 2026
The WindUp Watch Fair, organized by Worn & Wound, saw its largest iteration yet in 2026, occupying an entire city block in New York City. The event showcased over 160 brands, ranging from micro-brands to major players like Timex, G-Shock, Oris, Citizen Group, and Bremont, highlighting the significant growth of the watch community and the increasing interest in independent watchmakers.
- Over 160 brands participated
- Major players included Timex, G-Shock, Oris, Citizen Group, and Bremont
The 2026 WindUp Watch Fair was the eleventh iteration of the event, which has been held annually since 2015.
Attendance lines for the 2026 fair wrapped completely around the block, indicating a substantial increase in visitor numbers compared to previous years.
The fair provided a platform for smaller brands and their founders to connect directly with enthusiasts, fostering a sense of community.
Brands like Christopher Ward noted the incredible scale of the New York event, allowing them to connect with more people and introduce their watches to new customers.
Fossil presented its latest Signature collection, featuring watches with complicated quartz and time-only automatic movements aimed at enthusiasts.
Awake Watches described the 2026 event as '3 days of pure madness!'
Papar highlighted the opportunity to put their new wandering hour watch, the Vuelte, into collectors' hands at the fair.