Ideal Watch Size Survey
Mark Cho has reopened his Ideal Watch Size Survey, first conducted from 2018 to 2021, to gather data on wrist sizes, perceptions of size, and preferred watch dimensions. The survey aims to track evolving collector tastes and industry trends, particularly in light of the resurgence of smaller watch sizes in the market.
- Survey open until August 10
The survey collects data on actual wrist size, perceived wrist size, and ideal watch size.
Previous survey findings indicated a significant percentage of respondents viewed their wrists as smaller than average and a growing interest in watches between 37-39mm.
The survey also examines buying patterns, racial demographics of participants, and how individuals wear their watches.
The data gathered could be valuable for brands planning future watch launches.