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Inside the New Urban Jürgensen: Alex Rosenfield on the Maison, UJ2 and What Comes Next
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The brief
This coverage delves into the revival of the historic watchmaking house Urban Jürgensen under new stewardship, featuring a discussion with CEO Alex Rosenfield. The conversation explores the vision for the brand's future, the balance between preserving traditional craftsmanship and modernizing the maison, and a closer look at the UJ2 watch.
Across the sources
The discussion centers on the new chapter for Urban Jürgensen, following its acquisition by a family of collectors.
Revolution
CEO Alex Rosenfield discusses the approach to preserving Urban Jürgensen's heritage while adapting for the future.
Revolution
The UJ2 watch is highlighted as a key piece in the new collection, representing a blend of traditional craft and modern watchmaking.
Revolution
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