Siam Paragon Bangkok Watch Week 2026
The Siam Paragon Bangkok Watch Week is set to return from September 22nd to 27th, 2026, at Siam Paragon mall in Bangkok. The event aims to establish Bangkok as a significant global destination for luxury watches, expanding its reach beyond Southeast Asia. This edition will feature more than double the number of participating brands compared to its inaugural year, with the Fondation Haute Horlogerie serving as a partner.
- Event dates: September 22nd - September 27th, 2026
- Location: Siam Paragon, Bangkok, Thailand
- Partner: Fondation Haute Horlogerie
The event is organized by Siam Piwat Group, a leading real estate developer and luxury retail operator in Thailand.
The 2026 edition will host more than double the number of brands compared to the previous year.
Attendees can expect to see the latest novelties, special editions, and rare masterpieces from participating brands.
The event includes a Symposium featuring founders, CEOs, industry leaders, and master watchmakers, alongside workshops and the FHH's Academy Lounge.
Returning brands include A. Lange & Söhne, Breitling, Cartier, Grand Seiko, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, TAG Heuer, Ulysse Nardin, Vacheron Constantin, and Zenith.
New brands joining for 2026 include Blancpain, Breguet, Bremont, Greubel Forsey, MB&F, Oris, Parmigiani Fleurier, Ressence, Tudor, and Universal Genève.