Studio Underd0g 03SERIES Chan3ad
Studio Underd0g has collaborated with Ahmed Seddiqi to create the 03SERIES Chan3ad, a limited edition chronograph inspired by the kingfish, a culturally significant fish in the UAE. This release follows Studio Underd0g's participation in Dubai Watch Week and features a unique dial design and strap options.
- Limited to 100 pieces
- Price: 9600 AED (approx. $2,600)
- Available exclusively through Ahmed Seddiqi starting September 17, 2026
The dial's textured blue-grey top layer represents the kingfish's scales, while the lower pale pink layer signifies its flesh, with yellow-tipped chronograph hands symbolizing lemon served with the fish.
Numerals are presented in Eastern Arabic script, and the watch includes a tachymeter scale.
The manually wound Sellita SW510 M movement is a 'Custom Special' version, regulated to +/- 5 seconds per day.
The watch is delivered with a 20-to-16mm tapered Milanese mesh strap and a 20-to-16mm tapered genuine salmon skin strap.
The collaboration takes its name and inspiration from the chan3ad, or kingfish, described as a highly prized fish in the UAE and Gulf region.
The Sellita SW510-M movement features a bespoke ruthenium anthracite-finished bridge and Côtes de Genève.
The salmon leather strap is made from black salmon sourced from Iceland and features a unique organic patterning.
The idea for the watch originated from a visitor suggestion during a Design Lab session at Dubai Watch Week.