Breitling's 5-Year Plan Revealed by New CEO
Breitling's new CEO, Jean-Marc Pontroué, has outlined a five-year strategy focusing on diversification and growth within a 'House of Brands' structure, alongside outgoing architect Georges Kern. The plan aims to leverage synergies between Breitling, Gallet, and Universal Genève while strengthening Breitling's core offerings and expanding into new complications and high-end references, as well as a more accessible entry-level price point.
- Limited to 500 pieces (stainless steel)
- Lifetime Club Members Set limited to 50 sets
- Price: US$8,900 (steel/leather strap)
- Price: US$9,600 (steel/Air Racer bracelet)
- Price: TBC (precious metal configurations)
The 'House of Brands' strategy positions Gallet at the entry luxury point, Universal Genève at the summit, and Breitling in the middle, focusing on chronograph expertise.
Pontroué likens Breitling to a startup, emphasizing agility and direction, while aiming to develop new complications and high-end references, and strengthen the entry assortment between CHF 4,000 and CHF 7,000.
The Navitimer B09 Chronograph 41 Tribute to Miles Davis features a reverse-panda dial and is available in stainless steel, with precious metal options included in the Lifetime Club Members Set.
The stainless steel version comes with a brown calf-leather strap and folding clasp or a stainless steel Air Racer bracelet.