Shinola Duck Automatic
Shinola has introduced a mechanical version of its popular Duck watch, the Duck Automatic collection, featuring four iterations powered by Miyota automatic movements. The launch is accompanied by an unconventional marketing campaign involving internet personalities and a partnership with Cheerios.
- Available today
- Stainless steel models priced at $895
- PVD gold version and gift set priced at $1095
The collection includes two stainless steel versions with different dial details, one gold PVD version, and a limited edition gift set.
The stainless steel models feature either an alabaster hydro sunray dial with turquoise detailing or a black plume dial with pink and turquoise accents.
The gold PVD version has a black plume dial with turquoise and orange accents.
The limited edition gift set includes a stainless steel watch with a black hydro sunray dial with turquoise accents, along with the new H-link Duck bracelet and an additional Drake gray basketweave dive rubber strap.
The watches are fitted with Shinola’s new quick-release H-link Duck bracelet with a micro-adjust buckle.
The campaign aims to celebrate "the freedom going off-script for a while" and introduce an unexpected side of Shinola.
Shinola partnered with Cheerios for a limited "Duck Watching Snack" gift set, with the first 50 purchasers at Windup NYC receiving a Cheerios box and custom merchandise.