François-Henri Bennahmias Appointed Consultant to Hublot
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François-Henri Bennahmias Appointed Consultant to Hublot

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At a glance
Price
CHF 460 million (estimated 2025 revenue for Hublot)
The brief

Former Audemars Piguet CEO François-Henri Bennahmias has been brought in as a consultant to Hublot, the LVMH-owned watch brand. This move comes as LVMH makes broader changes across its watchmaking divisions, with Jean Arnault now overseeing Hublot and Zenith. Bennahmias, who led AP for over a decade and grew its sales significantly, recently launched The Honourable Merchants Group and has been exploring partnerships within the watch industry.

  • François-Henri Bennahmias appointed as consultant to Hublot
  • Julien Tornare remains CEO of Hublot
  • Jean Arnault oversees Hublot and Zenith
Across the sources

François-Henri Bennahmias, who previously served as CEO of Audemars Piguet for over a decade, is now consulting for Hublot.

Hodinkee

Bennahmias's appointment has not been publicly disclosed, according to sources familiar with the matter.

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Julien Tornare, who has been Hublot's CEO since 2024, continues in his role.

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Hublot, founded in 1980, is known for its innovative approach, including rubber straps on precious metal timepieces.

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Jean Arnault, who oversees LVMH Watches, has recently taken on oversight of Hublot and Zenith.

Hodinkee

Hublot's estimated revenue in 2025 was CHF 460 million, a decrease of about 7% from the previous year.

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Hublot has recently released the Classic Fusion Tributo, a tribute to its original MDM model, and collaborated with Jeff Koons.

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