Bangkok Watch Week 2026
Bangkok Watch Week returns for its second edition from September 22nd to 27th, 2026, at Siam Paragon, featuring over 45 watch brands and more than 200 new and rare timepieces. The event includes exhibitions, masterclasses, and a symposium, with participation from the Fondation de la Haute Horlogerie (FHH). Running concurrently is Wela Bangkok, a separate fair focused on independent watch brands.
- September 22nd to 27th, 2026
- Over 45 watch brands
- Over 200 new and rare timepieces
- 40,000 visitors expected
The event will host over 45 watch brands, including A. Lange & Söhne, Breitling, Cartier, Grand Seiko, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, TAG Heuer, and Zenith.
More than 200 novelties and rare timepieces will be presented, with some debuting in Thailand and the Southeast Asian market.
Roger Dubuis plans to present its Knights of the Round Table collection for the first time in Thailand.
Universal Genève will make its first appearance in Southeast Asia following its recent revival.
Wela Bangkok, a separate watch fair for independent brands, will run from September 25th to 27th at the Jim Thompson Art Center.
The Serica Thailifornia Lads watch, created for the WatchLads community, is a limited, friends-and-family piece not available to the public and not part of Wela or Bangkok Watch Week.