Harry Styles' Corp-Core Costuming and Classic Watchmaking
This piece explores the connection between Harry Styles' recent shift to 'corp-core' fashion, characterized by understated business attire, and the enduring appeal of classic watchmaking. The author notes Styles' choice of a vintage Cartier Tank Louis as a reflection of this trend, drawing parallels to Andy Warhol's style and questioning how traditional watchmaking can retain its essence while adapting to modern sensibilities.
Harry Styles wore a vintage 18-karat gold Cartier Tank Louis on a black leather strap during his Madison Square Garden residency.
Styles' costuming for the residency was a departure from his usual flamboyant style, embracing a restrained and understated 'corp-core' aesthetic.
The Cartier Tank, since its inception in 1917, has been largely treated as a unisex watch and is noted as being popular among women.
Andy Warhol wore a similar 18-karat gold Tank Louis on a black alligator strap, a parallel drawn to Styles' choice.
The article posits that the 'corp-core' movement, like the evolution of denim from workwear to high fashion, mirrors the industry's efforts to adapt traditional watchmaking.