FounderFest 2026
Time+Tide's ambitious FounderFest event brought together seven independent watch brands across its global studios in Melbourne, London, and New York City. The event featured the launch of bespoke, music-themed Studio Edition watches and provided a platform for brand founders to share their stories and inspirations.
FounderFest is an ambitious project that brings together seven independent watch brands, each with their own bespoke, music-themed Time+Tide Studio Edition, launching them across all three Studios in one weekend.
The Melbourne event featured Louiis, a musician and producer, providing soft jazz music, and saw the echo/neutra Rivanera Piccolo “Rosa d’Epoca” and the Beaucroft "The Punk" as guest favorites.
The London event included performances by guitarist Craig and the jazz-fusion band PYJÆN, with founder fireside chats featuring Thibaut Sacre of Awake and Lucy Kapetanovic of Beaucroft.
Awake co-founder Thibaut Sacre discussed how music inspires him and his pride in the brand's participation, noting the watch's connection to Sơn mài lacquer techniques.
Beaucroft's Marketing and Communications Manager, Lucy Kapetanovic, explained the choice of punk as a music brief, highlighting its British iconicity and boldness, and how it allowed them to push boundaries with their signature elegance.