Tudor has appointed Belgian techno DJ, producer, and label boss Charlotte de Witte as its latest brand ambassador, aligning with the brand's "Born to Dare" tagline. De Witte, a prominent figure in electronic music, expressed her affinity for Tudor's philosophy of creating durable, usable timepieces rather than safe-kept luxury items, stating that the brand's approach mirrors her own dedication to authentic techno music.
Charlotte de Witte is described as one of the most significant artists in the electronic music scene, having been named DJ Mag's World's Number 1 Techno DJ for seven consecutive years and being the first female techno artist to close the main stage at Tomorrow
De Witte was featured in Tudor's first campaign with the Black Bay 54 'Lagoon Blue' on her wrist.
De Witte stated her partnership with Tudor felt natural, as she only works with brands she believes in and would wear, emphasizing Tudor's watches are made for use, not for display.