What If…Jelly? Collection
Swatch introduces its new "What If…Jelly?" collection, which merges the brand's "What If…" square-cased watch concept with its classic "Jelly" line. These watches feature translucent "biosourced" plastic cases and integrated straps in vibrant colorways, offering a playful and original design.
- Price: $105
The collection combines the "What If…" platform, which explores a hypothetical square-cased Swatch from the brand's founding, with the "Jelly" line, known for its clear plastic cases and bracelets dating back to the 1980s.
There are five variants: See Thru Black, See Thru Blue, See Thru Mint, See Thru Orange, and See Thru Magenta, each with an integrated translucent strap matching the dial color and contrasting handsets.
The watches are described as having an "overtly cartoonish appearance" and feel like ideal lightweight, casual summer watches.
The square case design is noted as taking on a bit of a sporty character in this format.