Milan Watch Week 2026
Milan Watch Week (MWW) 2026, organized by Italian Watch Spotter, saw a significant increase in scale, attracting over 14,000 visitors from more than 50 countries and featuring 57 participating brands. The event, held at Palazzo Mezzanotte, aimed to provide an engaging experience for attendees, blending watch displays with Italian culture and hospitality. A notable collaboration was the 'Off Grid' event with Dubai Watch Week, which also served as a platform to announce the dates for Dubai Watch Week in 2027.
- Over 14,000 visitors
- 57 brands participating
Milan is emerging as a significant watch hub, with events like Rolex's Perpetual Padellone announcement, Patek Philippe's Watch Art Grand Exhibition, and Hublot's Classic Fusion Tributo launch occurring in the city.
Milan Watch Week was created by the team behind Italian Watch Spotter, an Italian-based online media company with a substantial following on Instagram.
The 2026 edition of Milan Watch Week saw a 'giant leap forward' in scale compared to previous years.
The event featured a dynamic and intelligent team that incorporated elements like screened live walks of the show, evening events highlighting Italian culture, appointment-free brand visits, and encouragement for attendees to enjoy long lunches.
Milan Watch Week hosted an 'Off Grid' event in collaboration with Dubai Watch Week, an event that was a significant inspiration for the Italian edition.
The collaboration event with Dubai Watch Week was used to announce the dates for Dubai Watch Week in 2027: November 17th-21st.
The event included a collaboration with Rubinacci, combining watches with suits.
Notable watches spotted included the FP Journe FFC and Vagabonde III, the De Bethune DB25 Digitale, the HYT S1 Beadblasted Titanium Blue, the Ressence watches, the reversible De Bethune DB Kind of Two Jumping GMT, a vintage Oris ladybird necklace, a Greubel Fo