
Patek Philippe's seventh Watch Art Grand Exhibition was held in Milan from October 2nd to 18th, 2026, attracting 68,000 visitors. The exhibition showcased the brand's watchmaking heritage and savoir-faire through demonstrations and displays, including 27 new 'Rare Handcrafts' pieces, some of which were designated for the Italian market. New commercial releases included the perpetual calendar chronograph reference 5978P and the Goldolo Ladies First collection.
- Exhibition ran from October 2 to 18, 2026
- Attracted 68,000 visitors
- Largest exhibition to date, spanning 31,200 square feet
- Included 27 'Rare Handcrafts' pieces
- New releases: reference 5978P perpetual calendar chronograph and Goldolo Ladies First collection
- Reference 5531 World Time Minute Repeater wristwatches featured as centerpieces
- Table Clock reference 25028M-001 released
- Reference 5531G-012 'Milan Map at Day' limited to five pieces
The exhibition was the seventh of its kind and was open to the public for free, aiming to bring watchmaking history and savoir-faire to new markets.
Patek Philippe's President Thierry Stern emphasized that the company would remain under family ownership, with his sons Adrien and his youngest son being groomed as successors.
Several new releases, including the 5978P perpetual calendar chronograph and the Goldolo Ladies First collection, were made available specifically for collectors in the Italian market.
The exhibition space covered 31,200 square feet and was designed for easy navigation, with QR codes providing audio descriptions and further information.
The Artisans Room and Rare Handcrafts Room were key areas, highlighting Patek Philippe's extensive use of métiers d'art.
Pricing for the 'Rare Handcrafts' pieces was made available on Patek Philippe's website for the first time.
The ref. 5531 World Time Minute Repeater wristwatches featured dials created by Anita Porchet, depicting a map of Milan by day or night, rather than the Duomo di Milano.
The ref. 25028M-001 Table Clock featured a similar motif to the 5531 World Time Minute Repeaters, executed in 20 enamel versions of greens and blues with a golden Duomo, using Grand Feu cloisonné over barleycorn guilloche.
