Worn & Wound Acquires Lorier
Worn & Wound has acquired independent watch brand Lorier. The founders of Lorier, Lauren and Lorenzo Ortega, will remain involved as partial owners and retain creative control, with Lorenzo serving as Creative Director. This partnership aims to leverage Worn & Wound's operational infrastructure to scale Lorier's production and meet demand, while freeing the Ortegas to focus on design and community engagement.
- Worn & Wound has acquired Lorier
- Lorier founders Lauren and Lorenzo Ortega remain partial owners and retain creative stewardship
- Lorenzo Ortega will serve as Creative Director
- Ilya Ryvin appointed General Manager, formerly of Grand Seiko
- Updated versions of Hyperion, Hydra, Falcon, and Astra models to be unveiled soon
The acquisition aims to unlock Lorier's full potential by providing access to Worn & Wound's customer service, fulfillment, procurement, and logistics infrastructure.
The partnership was structured independently between the two companies, without outside investment, to preserve the values of both brands.
The founders of Lorier sought a partner to help scale operations as demand outstripped their capacity.
Ilya Ryvin, the new General Manager, has prior experience at Grand Seiko and was Worn & Wound's first employee.
Updated versions of popular Lorier models, including the Hyperion, Hydra, Falcon, and Astra, are slated for unveiling shortly after the acquisition announcement.