Fratello Talks: Can Brand Ambassadors Help Create A New Generation Of Watch Enthusiasts?
This episode of Fratello Talks explores the role of brand ambassadors in the watch industry and their potential to attract a new generation of enthusiasts. The discussion covers how celebrity endorsements can increase visibility and whether these partnerships can foster genuine interest in horology, especially in competition with social media and influencers.
The discussion considers whether brand ambassadors can spark interest in horology among audiences who don't typically follow watch media.
The effectiveness of an ambassador is linked to the credibility of the connection and whether the watch itself provides a reason for people to look closer.
Brand campaigns now compete with social media, influencers, and independent voices in reaching younger audiences.
The conversation distinguishes between memorable collaborations and campaigns that merely place a watch on a famous wrist.
RJ is wearing a Rolex Sea-Dweller ref. 16600 from 1996, Daan has a Cartier Santos Galbée XL, and Nacho is wearing an Omega Speedmaster Professional ref. 3570.50.00.