Seiko's Power Design Project, revived in 2022, serves as an experimental exhibition where designers are given creative freedom to challenge traditional watchmaking. This year's theme, "Incredibly Specialized," led to imaginative concepts like a watch for DJs and a vampire-themed timepiece. The exhibition highlights the interplay between conceptual projects and commercial products, influencing new ideas and expressions within Seiko's design philosophy.
Yu Ishihara, designer of the Grand Seiko Kodo Constant-force Tourbillon, views negative space as an essential design element that enhances visual impact, balancing tranquility and dynamism through light and shadow.
Ishihara's conceptual Vampire Exclusive Watch for the Power Design Project features a red gradient gem-set bezel as a blood counter, reflecting gothic vampire myths and practical needs for 2026.
Yuya Suganuma, director of Seiko 5 Sports, designed the Ninja Stealth Watch, which evolved from an understated model to a tribute to shinobi heritage, incorporating elements reflecting ninja spirit and traditions.
The Ninja Stealth Watch features a unique deer hide strap inspired by traditional Japanese archery armbands and a case that can be opened to feel the hands in complete darkness.
The Seiko Power Design Project, originally established in 2001, was revived in 2022 as an annual exhibition to liberate creatives from commercial and manufacturing limitations.