This article details a visit to the Oak & Oscar headquarters in Chicago, offering a behind-the-scenes look at the independent American watch brand's operations. The author describes the space as a "cozy watch-nerd hangout" and a functional workshop where watches are assembled, highlighting the brand's growth and the personal touch evident in their timepieces.
The Oak & Oscar HQ is described as a "cozy watch-nerd hangout" featuring Chicago memorabilia, vintage Land Rover ads, a letter board, an Eames lounge chair, a record player, a whiskey bar, and shelves with merchandise and books.
The operational area of the HQ is where assembly, packing, and storage occur, with watches and dials in various stages of production visible.
The author had the opportunity to handle several Oak & Oscar models, including the Humboldt, GMT, and Olmsted lines, as well as fly-fishing dial editions.
The chronograph model, the Atwood, is highlighted as a personal favorite due to its well-proportioned size and confident, unfussy design language.
The hand-painting of dials on some models is noted as a unique and personal touch that distinguishes Oak & Oscar.