Rado Opens First Australian Boutique in Melbourne
Rado has opened its first standalone boutique in Australia, located at 298 Collins Street in Melbourne. This boutique is also the first to feature Rado's latest retail concept, designed to allow visitors to experience the brand's materials and watchmaking process. The opening event was attended by Rado executives, brand ambassadors, and local dignitaries, highlighting Australia's growing significance in the watch market.
The new Rado boutique is located at 298 Collins Street in Melbourne.
This marks Rado's first standalone boutique in Australia and the first to launch the brand's latest retail concept.
The boutique's design aims to allow visitors to experience the lightness, durability, and tactile pleasure of Rado's materials.
Attendees at the opening included Rado CEO Adrian Bosshard, Australian Brand Manager Michael Graham, and brand ambassadors Ash Barty and Cameron Green.
The opening signifies Melbourne's growing reputation as a watchmaking hub, with the boutique located on Collins Street, known for its watch boutiques.