Breitling Premier Automatic 40vsRolex 1908
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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.
Premier Automatic 40
1908
Diameter
40mm
39mm
Thickness
11.4mm
n/a
Water Resistance
100m
highest
50m
Power Reserve
38h
67h
highest
MSRP
$5,600
lowest
$28,850
Movement
Breitling 37
7140
Case
6 specsCrystal & Dial
3 specsMovement
5 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
The Breitling Premier Automatic 40 is widely regarded as an underrated timepiece, praised for its attractive anthracite dial and vintage styling. Owners consider it a favorite, appreciating its elegant presentation within a 40mm steel case. The Breitling Premier Automatic 40 is priced from $4,000 on a strap. On balance, owners and reviewers rate the Breitling Premier Automatic 40 highly for its attractive dial and elegant vintage styling.
The 40mm steel case with mid-century inspired engraving and short lugs provides a comfortable fit. The time-only movement adheres to a purist, vintage aesthetic. The watch is available on either a leather strap or the Navitimer bracelet.
Owners widely praise the Rolex 1908 for its slim, elegant 39mm case and attractive matte black dial, with reviewers highlighting it as Rolex's best dress watch in years. Some owners appreciate the display caseback and the feel of the deployment buckle. Owners are split on the value proposition, with many considering the Rolex 1908 overpriced at its $23,000 price point, with some noting similarities to the discontinued Cellini and questioning Rolex's identity as a dress watch brand. Overall, owners and reviewers rate the Rolex 1908 highly for its refined dress watch aesthetics and slim profile, despite widespread concerns about its price.
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