Breitling Premier Automatic Day Date 40vsRolex 1908
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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.
Premier Automatic Day Date 40
1908
Diameter
40mm
39mm
Thickness
11.4mm
n/a
Water Resistance
100m
highest
50m
Power Reserve
38h
67h
highest
MSRP
$5,950
lowest
$28,850
Movement
Breitling 45
7140
Case
6 specsCrystal & Dial
3 specsMovement
5 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
Owners praise the Breitling Premier Automatic Day Date 40 for its refined, timeless design and perceived value. The anthracite dial is noted as a specific attractive feature. Some owners expressed a desire for an in-house movement over the Breitling 45. On balance, owners view the Breitling Premier Automatic Day Date 40 as an underrated watch appreciated for its simple, elegant aesthetic.
Owners widely praise the Rolex 1908 for its slim, elegant 39mm case and attractive matte black dial, with reviewers highlighting it as Rolex's best dress watch in years. Some owners appreciate the display caseback and the feel of the deployment buckle. Owners are split on the value proposition, with many considering the Rolex 1908 overpriced at its $23,000 price point, with some noting similarities to the discontinued Cellini and questioning Rolex's identity as a dress watch brand. Overall, owners and reviewers rate the Rolex 1908 highly for its refined dress watch aesthetics and slim profile, despite widespread concerns about its price.
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